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Presence of Pariplay game content in Spain to be bolstered through partnership pioneering provider

Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development programme, has today announced it has signed an agreement with a leading global gaming solutions provider, Recreativos Franco Digital (R. Franco Digital). Through the deal, high quality content from Pariplay and its Ignite and Fusion products will be made available to even more operators and their players in the rapidly growing Spanish market, in addition to expanding the reach of R. Franco Digital’s portfolio via the aggregation platform.

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“Africa is an important and growing part of SmartSoft’s international strategy, and joining the African iGaming Alliance represents an important step in strengthening our long-term commitment to the continent,” he commented.

Peter Kesitilwe, CEO of the AiA, added: “SmartSoft already has significant exposure to African markets, and we look forward to working with their team on issues ranging from B2B licensing and market access to responsible gaming, channelisation and sustainable regulation.”

The AiA said this was the latest example of its objective of bringing industry stakeholders into “constructive dialogue” as Africa’s gambling market develops.

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“We have maybe seven people in the tech team, but it feels like we have 30 or 40 people in the team,” Yashin says.

The company also uses AI to accelerate operator integrations.

“With a direct integration, we have examples of partners integrating us in 24 hours,” he says. “Reverse integration is really hard for everybody, but in our case we can complete a reverse integration in a maximum of three weeks, including all the tests and going live.”