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Polymarket also has marketing deals with Major League Baseball (MLB), Major League Soccer (MLS), the NHL and UFC.

While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.

There’s widespread belief that old guard media companies are incentivized to feature event contract data on their sites or reference it in select publications as a way of better connecting with younger readers and viewers.

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But as mentioned earlier, this is not the first time Grant has been caught in a similar legal tangle with Star Casino, which accused the man of using a strategy known as “edge sorting,” which is essentially discovering an imperfection in the make of the cards used in a table game.

By leaning into that imperfection, players may then exploit the knowledge and tip the house edge in their favor. Most casinos and courts around the world consider this to be cheating.

However, the judgment in that specific case against Star Casino ruled that Grant was a self-professed advantage player, and that a casino where the staff was competent and the games were operated correctly had nothing to worry about. 

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“The timing is right. I will become chairman emeritus and remain a director. My son, Howard, will succeed me as chairman,” Buffett told investors. “The company is in excellent hands, and I look forward to remaining a shareholder alongside you.”

Since the landmark Supreme Court ruling in 2018 that allowed states to legalize sports betting, gambling has become increasingly intertwined with American culture.

Paired with the recent rise of prediction markets—which allow traders to stake money on everything from sporting events to pop culture outcomes—Americans are risking more money on casino-like activities than ever before.