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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
What is Scruffy Duck?
During a livestream on Sunday, he said he had met with “eight victims of online betting”. To reinforce his criticism of the sector and in an attempt to win over conservative voters, he pointed out that one gambler had made 1,400 instant fund transfers (Pix) to a betting site. Lula criticised the Central Bank for failing to detect such a high volume of transactions to a single company.
However, that responsibility does not lie with the Central Bank. It is the role of the Secretariat of Prizes and Bets to monitor and regulate the sector. Betting companies submit detailed daily reports on bettors’ financial transactions with the sites. A specific module within Brazil’s betting management system detects recurring transfers.
“Today I met a young man who made 1,400 Pix transfers in three months, and the Central Bank didn’t detect that this was an excessive number of transfers to the same company?” Lula said.
What is Scruffy Duck?
Early Monday, Sept. 14, police tracked phones linked to the men to BB’s B.F.E. Bar & Grill in Latham, roughly 25 miles northwest of Decatur.
The Logan County Sheriff’s Office responded to check the venue and confirmed a break-in: power to the building had been cut, an ATM opened, and multiple video gaming terminals smashed and emptied of cash, according to affidavits.
Heckman and Ziemer were arrested later that morning. Subsequent searches uncovered burglary tools, gaming-machine cash boxes, a stolen Hyundai that had allegedly been repainted from red to black, and other stolen equipment, according to police.