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What is Plenty Ofortune?
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
What is Plenty Ofortune?
A lottery player in Pennsylvania, specifically in South Park Township, may have every reason to check their recent lottery tickets, as one of them is bound to be the winner of a $3-million prize.
Bought at the 7-Eleven on Brownsville Road, the ticket for The Hunt for $3,000,000 game has already fetched the store a $10,000 bonus for selling the top prize. However, no person has stepped forward to claim the prize itself.
There have been no further details about the lottery prize. The Pennsylvania Lottery only finds out that a winning ticket has been sold after the fact, but the lottery cannot tell whether the person buying the ticket actually realized that they had won.
What is Plenty Ofortune?
On Monday, the Department for Digital, Culture, Media and Sport (DCMS) announced that Ruth Evans has succeeded Charles Counsell to take on the full time role of Gambling Commission chair.
Counsell took the helm in February 2025 following Marcus Boyle’s departure in January last year.
Evans, who chairs Stop Scams UK, an initiative she founded in 2019 to unite banks, technology companies and telecom providers to combat payment fraud, will assume the position on 30 September, commencing a five-year term.
